Alice, Eastern Cape – The University of Fort Hare recently welcomed back one of its most illustrious alumni, Bulumko Mapukata, better known by his stage name Slogan. This multi-talented individual, hailing from Butterworth, has seamlessly blended his academic prowess with his musical talents, creating a unique and inspiring journey that continues to captivate audiences and students alike.
Slogan’s recent performance at the University of Fort Hare’s picnic was a homecoming filled with nostalgia and significance. “It’s always great coming back to the university that afforded me the opportunity to be where I am today,” he said. The performance was not just a musical event but a celebration of his journey from a student to a renowned musician and academic. Reflecting on his time at the university, Slogan fondly recalled his involvement in initiatives like “Yho magazine” and “Yho Fest.” Seeing these activities evolve into new forms, such as the picnic, underscored the continuous growth and innovation within the student community. “It’s a revelation that if you keep holding on, things do take shape later on,” he added, emphasizing the importance of perseverance.

Slogan praised the University of Fort Hare for its efforts in nurturing student talent across various fields. He noted the presence of students showcasing their own brands at the picnic, a testament to the university’s commitment to providing platforms for creative expression. However, he also highlighted the gap between the opportunities available within the university and the broader world, urging students to seek external opportunities to further their growth. Slogan’s music is deeply rooted in his cultural identity and personal experiences. His latest project, “Amalanga,” is a continuation of his 2013 EP “Bulumko,” inspired by his overseas experiences and the realization of the importance of cultural identity. “Amalanga” reflects his everyday Xhosa experiences and the cultural diversity that informs his music. His songwriting process is a blend of societal influences, current music trends, and cultural elements. Slogan strives to find a balance between these factors, ensuring that his music resonates with a wide audience. He stays innovative by surrounding himself with young, creative minds and industry leaders who provide fresh perspectives and valuable advice.

Engaging with his audience is a key aspect of Slogan’s performances. He leverages social media to understand his fans’ preferences and incorporates their feedback into his sets. This interaction not only enhances his performances but also fosters a deeper connection with his audience. Looking ahead, Slogan is excited about his upcoming projects. He is set to release a new song with Zakwe, a South African SAMA nominated artist, before the end of the year. This collaboration marks a significant milestone in his career, allowing him to reach a broader audience and fulfill a long-held aspiration.

Despite his busy schedule, Slogan continues to balance his musical career with his academic pursuits. He believes that his dual focus on music and studies resonates with students who are also juggling multiple responsibilities. His journey serves as an inspiration, demonstrating that it is possible to excel in both areas with dedication and perseverance.

Slogan is passionate about supporting student initiatives and collaborating with local talent. He views collaboration in a broad sense, encompassing everything from featuring on songs to sharing beats and even participating in interviews. His upcoming event, “uBulumko Experiences,” scheduled for October 26, 2024, at Miriam Makeba, will feature performances from industry friends and a Q&A session, further bridging the gap between students and the professional world.

As Slogan continues to make strides in both his academic and musical careers, he remains committed to supporting the University of Fort Hare and its students. He encourages the institution to continue finding ways to support students in the Decade of Renewal and to seek donors who can fund creative arts initiatives. For the students, his message is clear: be proactive, seek opportunities, and always strive for excellence. Fans can stay updated on Slogan’s music and upcoming events by following him on social media as Slogan the Rapper, or by contacting him via WhatsApp at 071 8724 924 or email at bulumkomapukata@gmail.com .